Website Language Translation

You have built your website, slaved over the navigation, the copy and maybe even the payment procedure.

You have also tried to ensure your site is the most visited on the planet.

But, even though you can ship your products anywhere in the world, all your orders are coming from the UK or the US. You have checked and you come in first position on the search engines in every country.

So where are your orders?

The answer is simple. To sell in foreign markets your website needs to speak in their language. So, although your customers can find your website, they can not understand your offer, so they use a local site.

Let us look at a few web language statistics:

• Web users are four times more likely to purchase from a website that communicates in the customer’s language (www.idc.com).
• Over 100 million people access the Internet in a language other than English.
• Over 50% of Web Users speak a native language other than English (www.glreach.com).
• Visitors stay for twice as long (Site stickiness is doubled), if a website is in their own language (Forrester Research).